TALLAHASSEE BUSINESS DIGITAL
MARKETING
"Proactive marketing for forward
thinking companies"
We all agree that marketing is crucial for the success of our business. The key is to find a way to reduce marketing costs while increasing the effectiveness of our marketing efforts. Increasing the effectiveness of your marketing refers to ways that not only reduce costs but also enhances customer service and helps build relationships. Superior customer service and relationship building is essential in this competitive business environment.
Many companies are shifting their marketing priorities to the web. They know that aside from the cost and efficiency standpoints, that is where their customers and potential customers are. However, having just a website with only text and pictures is no longer enough in today’s competitive business world. The reason for this is because the web has evolved into a more social medium. People on the web expect a more proactive and personal experience when it comes to researching and choosing a company to do business with.
The best way to achieve a more proactive and interactive experience and to energize your marketing efforts is to integrate a digital marketing program in your marketing mix. A digital marketing program is one which includes video, digital publications, Autoresponders, email marketing, social media, and other digital methods of delivery (i.e. blogs, podcasts, cell phones, etc.). To help get you started in the digital marketing world, our program revolves around three powerful marketing tools: Video, Digital Business Publications, and Autoresponders. We also strongly encourage the use of an email marketing program to stay in touch and build brand with your customers.
Below are some of the benefits and features included in our Digital Business Marketing Package:
-
Video – People want to do
business with who they know and
trust. Video is the next best
thing to meeting your customer
in person. It gives them an
immediate feel for your
personality and demeanor as well
as a quick tour of your products
or services. Video establishes
you as a real person and offers a more
personal approach to starting the
relationship process that a
static website with just text
and pictures cannot
provide. Your
custom video
for your website can be up to
two minutes (longer if needed)
as part of the package.
EXAMPLE: Jay Ralstin, Premier Bank Mortgage Loan Originator (click on the "personal message" link near the bottom of the page). -
Digital Business Publications
– These are like brochures
on steroids! Digital business
publications allow you to
provide targeted business and
personal information to your
customers that can be
downloaded, forwarded to
friends, contain audio and
video, links, provide
statistical information, and
more. These can be linked from
your website as well as sent by you or your customer
service reps via email to generate
superior customer service,
convenience, and an easy method
for follow up. Don't
inconvenience your potential
customer by telling them to go
to your website (and you never
know if they do or not)! Enhance
your customer service by
offering to send them your
digital publication with your
business information that they
can review at their convenience.
And since it has links back to
your website, you can lead them there
easily if they choose.
EXAMPLES: Jay Ralstin Executive Mortgage Profile, Social Security Disability Law Firm, Atlanta Brain & Spine Clinic -
Autoresponders – This
tool allows you to send a
customized email message
automatically that contains your
personal message along with
links to your Digital
Publication and/or website.
Suppose you were at a meeting
and a potential customer wants
to know more about your
business. In addition to your
“elevator speech” you either
tell them to email you or hand
them a business card with your
Autoresponder email address and
you will send them more
information in about 20 seconds.
Once they send the email
request, they receive the
information immediately and you
receive their email address for
follow-up. Powerful!
EXAMPLE: Email info@talbiz.com and you will receive an automated and customized email message in about 20 seconds. The message you get back is a generic one. You can create any type of message you want!
Now your company can add the power of a low-cost Digital Marketing strategy that includes all the tools above (video, digital publication, Autoresponder) and ongoing consultation on how to best integrate this strategy. We don’t just set you up and leave; we become your business partner!
Our goal at Pro Web Communications is to assist companies with valuable digital marketing services that allow them reduce costs, enhance customer service, and connect with its customers. We will show you how the above tools can achieve all of this!